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Store info

Hello! Live chat or give us a call at the studio:

Mon-Thurs | 10:00am-5pm EST

Hello! Live chat or give us a call at the studio:

Mon-Thurs | 10:00am-5pm EST

About us

Primary New York was founded in 2010 by Cleo Ahn with a ten piece capsule collection she designed and produced in New York's garment district.

Our Start

The collection evolved to specialize in leather garments, handbags, washed silk draped dresses, caftans, and a jersey range of twist dresses & oversize tees with our custom jersey knit fabric made in LA.  After four years in the wholesale + private label business, we decided to cut-out the middle man and sell direct to you.  It wasn't just that we wanted to pass along the savings but we were tired of a different generation of buyers telling us what you wanted.  We felt like we were listening better. Primary, our in-house collection is now designed in-season so that we can quickly cater to what your loving in small batches produced at our local factories in New York and Williamsburg, Brooklyn.  Check out everything from our in-house line.



We got our start as a fashion brand, so it's only natural that our group of creatives wanted to collaborate with other designers we admire, love and have been lucky enough to forge friendships with.  Collaborations marked the beginning of our journey into the digital retailer we are now, and of course, the next natural progression was that we wanted to carry the main lines of the artists and designers we admired. Check out our all our current design collaborations here.



Our Williamsburg studio and this online shop is where we have found home for all the products that we love from brands, designers and makers we believe in. We photograph everything here and create content so that you can visualize how you'll use them IRL. On our blog you'll find the style series where we photograph influencers we love, articles on how to care for your items, and interviews with the makers of your products.


Insta Shop

Which brings us to now. Come join us @primary_newyork to see what's happening in real time and shop the gram here.

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