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STYLE SERIES #8 // photographed by Emily Smith // Featuring Primary's Designer & Creative Director, Cleo Schroeder in some of her favorite #primaryessentials

[ The Moto Jacket $548 // Torus Tank $78 // Mesh Skirt $68 // Betty Backpack $245 // Kaibosh Sunnies $130 ]

SO the day finally came ~ with a few style series cancelations, I was left with no one to shoot… so what did we do? My ( clearly talented ) assistant and I went for a quick coffee at Bryant Park and took these shots around the New York Public Library.. since, as per usual, I was wearing a ton of my Primary go-to's.  We managed to find our rhythm after awhile ~ the first round of shots were super awkward and then we found this amazing light and the magic started to unfold...

My favorite part of this new chill in the air? Outerwear, Outerwear, Outerwear.  As a designer hailing from Canada, I admit my outfits always begin with what coat I'm wearing, and it is absolutely my favorite item to design.  I've done a bunch of leather jackets, the earlier ones being a bit more tricky, with convertible zippers and all those bells and whistles but which one do I keep reaching for? This Classic Motorcycle, of course.  Anyways stay tuned, I am back to shooting actresses and bloggers for my style series next week.  A closer look at how these girls are styling their Primary.