So happy to meet Alex through a mutual Canadian childhood friend, and turns out she had been recently shot by the very talented Greg Swales ~ the man behind the lens of  most Primary campaigns; [ favorite shoots being this and this. ] For the record this was probably the fastest shoot we've done for the style series, as of yet, being that is was a record breaking freezing day ( note the frozen fountain at Bryant Park ) and as much as I would love to boast about Canadians being "used to the cold" we are both from the west coast, so have never encountered winters such as this, other than when, you know, you go to the mountain to ski.  To combat the -12 celsius ( or 10 degrees fahrenheit ~ seriously! I don't know how we shot this! ) Alex wore the beautiful ( and Montreal based brand ) Mackage Vape wool and leather coat, layered with a ODLR fur vest thrown over...simple and beautiful. Always such a pleasure to hang out with this lovely and ambitious young girl, and I look forward to seeing her next endeavors come to fruition... XOCleo

The Style Series featuring DJ / Entrepreneur Alex Merrell // wearing Mackage Vape Jacket // Oscar de la Renta Fur vest // Mesh Fleur Skirt  // felt fedora; shop similar // photographed by Cleo Schroeder