What we're gifting this holiday
As part of this year's gift guides, we asked some of the team to share what they'll be gifting this holidays - check out to see Cleo, Hannah and Emily's top 5 gifts to get and to give this season.
Cleo Ahn - Creative Director at Primary
Magali Pascal Lucian Blouse
Normally clothing isn't the best gift - unless you know someone that well. This is for my sister who has been obsessed with finding the perfect blouse "with jeans" for the past decade. You're welcome Nadia!
Wolf Circus Frances Earrings
This Fall the Molly Earrings from Wolf Circus became my everyday staple - I love that the Frances are like the glitzy version for holidays - Asymmetric cool, and made with love by one of my favorite Canadian designers on the jewelry scene right now.
Faris Eve Necklace
I am just head over heels in love with this Eve necklace by Faris, a true designers, designer. We love everything she creates and her love and empowerment of the female body in particular, make this a great gift for a friend who has recently become a mother. It's incredible how women's bodies can create and evolve and I am simply in awe.
Carbon & Hyde Split Huggies
I've gifted these to countless friends, so these had to make my list. I also designed them - for our capsule collabo collection with C+H and they were so popular they made it to their main assortment. My thinking behind the design was simple, I was too scared to get a third piercing so wanted a split huggie that looked like 2 earrings to wear in my second piercing hole. We are seeing versions of this idea everywhere now, but 5 years ago, I couldn't find it on the market. You'll also notice the V and chevron motif that was a theme behind the whole collection.
Primary Cashmere crewneck sweater
This again bypasses the "don't give clothing" as gifts rule, because it's cashmere. And a crewneck. And it's a sweater. So - luxurious hand feel, couldn't be a more classic fit, and it's a knit so you can generally figure out the right size to buy your loved one. Trust me, they will love it.
Hannah Calabrese - Customer Service at Primary
The Miranda Bennett O'Keeffe dress
Normally when I receive clothes for Christmas, I end up returning them because I've either already bought it or it just isn't the right style for me. This dress is a clothing-for-presents game changer however! It's the perfect dress for when you're not feeling up to picking out an outfit for the day, making it easy to dress up (or down!), no matter the weather.
Kozha Numbers Ket Bag
I got the last one of the Stowe's Brady Bucket bag and ever since then, I've been trying in vain to find something as equally stylish and functional; the Ket is the perfect replacement for it.
Maria Black Disrupted 40
I only ever wear hoop earrings as I feel they're a classic wardrobe staple, and these ones are a stylish twist on an iconic piece. I'm the oldest of four girls, and my younger sisters were always stealing my jewellery growing up - these would be the perfect gift for each of them (and a matching pair for myself!)
Grown Alchemist Vanilla & Orange Peel Cream
While I live in NYC, the rest of my family is back home in Arizona, in the dry desert heat - this is the perfect gift for my mother who's obsessed with all skin care/beauty.
Habit Nail Polish
I'm from a huge family full of girls and these are the perfect stocking stuffers for everyone from my grandma to my younger cousins!
Emily Strange - Brand Director at Primary
Full length moto leather jacket
I wear my leather jacket to death - over a floral dress or with my men's tailored pants and every time I do I always get a compliment. If you want to make an impression, this is the perfect luxe gift!
Janessa Leone Rita Hat
I'm from Australia, so when it's winter here in NY, they're enjoying the summer down under. Since the sun is so harsh there, a gift that is both stylish and practical is always appreciated. The Rita was such a best seller when it was first released, we decided to do an exclusive collabo with Janessa Leone to bring it back. I'll be giving this to my sister, who loves spending her day off at the beach.
Pamela Card necklace
Receiving jewelry as a gift is so special, especially something so unique and eclectic like Pamela Card. It reminds me of my first trip backpacking through Europe and discovering ancient ruins and Byzantine arts. All the pendants comes in different chain lengths and 24k gold plated - which means they're perfect for people who have sensitivity to nickel!
VVD Lip matte lip tint
I am partial to a red lip, it's the one thing I never leave home without. These VVD lip tint has really cute packaging and I love that it's matte and lasts all day.
Forever a bag lady, I carry a gazillion things with me everyday, so this is great to give someone who needs to have the content inside their bag organized. The glossy patent finish and zip feature means it can also be worn as a clutch on its own.
Full length moto leather jacket // Janessa Leone Rita Hat // Pamela Card Necklace // Rachel Comey Rebel Cosmetic Pouch // VVD Lip Tint
Happy holidays everyone! XO Primary Team
Check our our complete gift guides here.