Winter is a tough time for many in this city.  So this season we are taking the initiative to double match your items bought - with clothing donated to New York Charity WINNYC.ORG - Or Women in Need - Purchase 3 items from Primary,  and we'll be donating 6 items to support Women with children getting back on their feet.  No particular edit, or gimmicks - just the number of items purchased from our site will be double matched with seasonal appropriate clothing for these women who have entered tough times. Thanks for supporting! 

New arrivals in from our best-selling fine jewelry line; Carbon & Hyde.  USA made and stackable 14K, diamonds and colored sapphires to be worn everyday.

Our annual year-end sale is on!  Use code: TAKE50 for 50% off everything in this collection!

The accessories, hats, sunnies and easy-living styles for your getaway, this weekend take 20% off this collection with code: GETAWAY20