On High Rotation

What we're loving now and the jewelry to wear everyday.

Piercing Collection

We love seeing how you stack your ears! Here's a collection of our tiniest studs, hoops, huggies and cuffs to dress up those lobes.

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Vacation Edit

Relaxed, natural, breathable fibers for the easy days ahead...

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The New Fine

Jewelry to wear daily. An assortment of 18K, 14K, floating diamonds and colorful sapphires..

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The Sale

Our final sale is here! As you may know, we are clearing our stock to focus on our in-house jewelry and Primary's core collection. New items added weekly.

shop sale

The Piercing Collection

Primary x Carbon & Hyde Split Huggies

$1,495.00

14K Star Studs

$95.00

14K Micro Orb Studs

$55.00

14K Dae Huggie

$165.00

18K J Huggies

$795.00

Primary x Carbon & Hyde Split Huggies

$1,495.00

14K Star Studs

$95.00

14K Micro Orb Studs

$55.00

14K Dae Huggie

$165.00

18K J Huggies

$795.00

On high Rotation

Cutout Blazer Metallic

$138.00

14K Paperclip Chain Necklace

$445.00

Zipper Leather Skirt

$298.00

14K Ada Hoop

$325.00

Torus Dress

$148.00

Cutout Blazer Metallic

$138.00

14K Paperclip Chain Necklace

$445.00

Zipper Leather Skirt

$298.00

14K Ada Hoop

$325.00

Torus Dress

$148.00

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The Sale

The clearance sale is here! As you may know, we are clearing our stock to focus on our in-house jewelry and core collection. New items added to sale weekly.

Shop now